Insight 360 is a powerful new approach to consumer research – allowing us to immerse even more deeper into our consumers’ world
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It is many of the best processes in consumer research rolled into one comprehensive product – at a great value.
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It taps into the powerful exploratory nature of focus groups, the immersive nature of shop alongs and home visits and finally, the validation of insights using a larger sample.
And its revolutionary - not only does it use consumer immersions to address shopping and usage behavior – it revolutionizes it through placing the cameras with the consumers. This has 3 key benefits
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Its all live – no recall
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Access to personal occasions which were previously inaccessible.
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No external influence modifying behavior.
Watch how they use your products at home - capturing needs addressed, in real time, at the moment of consumption.
Watch how they shop for your category - with choice drivers commented in real time.
Shopping - Watch their shopping drivers and opinions on brands, formats and packaging, firsthand, through HD video footages.
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All shot by the consumers themselves – go on virtual shopping trips with them.
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Using compact cameras, our shoppers are able to shoot shopping videos in hypermarkets without any restrictions.
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Watch their product choice drivers and barriers – with no external influences affecting or modifying their behavior. There is no researcher watching or nudging and influencing from the side.
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Usage - Watch them as they use these products – at their homes or outside – at actual usage occasions and not forced ones.
Get real-time feedback on what that product does for them - the Why’s behind usage and the feelings it evokes.
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