pureQUAL was born out of a passion to bring out the magic that lies within Qualitative Research. Done right, qualitative research has the potential to transform your business, by being the 'Key' to your consumers world. 

And at pureQUAL, it is all about doing it right - fusing the best of the old and the new - good old authentic research practice using contemporary tools. 

With over 15 years of Research experience in the Middle East market, the brand 'pureQUAL' is a commitment of professionalism,  passion, transparency and technical expertise, to help you get closer to and better understand your core audience.